A Better Way to Buy Tile and Flooring

New Year, New Surfaces

At the start of the year, homeowners naturally focus on the spaces they live in most. January is a perfect time for a reset, when fresh finishes, cleaner lines, and lighter materials feel especially appealing.

Tile and flooring play a foundational role in how a home looks and feels. From kitchens and baths to entryways and living spaces, the right surfaces bring continuity, texture, and balance to the entire home.

Begin the year by choosing surfaces that feel calm, intentional, and designed to last.

This Month’s Tile  Flooring Picks

January’s palette leans light and layered, built around soft neutrals, subtle texture, and finishes that reflect natural light.

Tile Selections

Soft White & Limestone-Inspired Tile – Clean, lightly textured tile with warm undertones creates a timeless backdrop for kitchens and baths. These surfaces pair beautifully with light cabinetry and quartz countertops, adding dimension without visual noise.

Textured Tile – Low-contrast texture, such as fluted, handmade-look, or softly patterned ceramic, adds depth while keeping the palette calm. Ideal for backsplashes, shower walls, and feature moments that feel elevated but understated.

Classic Patterns, Lightened – Herringbone, stacked, or large-format layouts in soft neutrals bring interest through pattern rather than color, keeping the overall look fresh and refined.

Flooring Selections

Light Neutral Tile Flooring
Porcelain and ceramic tile in warm whites, pale greiges, and soft stone tones create a cohesive foundation that works across kitchens, baths, and entryways.

Wood-Look Flooring with Natural Grain
Flooring with subtle grain and lighter oak-inspired tones brings warmth without heaviness. These finishes help unify open-concept spaces.

Matte & Honed Finishes
Low-sheen surfaces are favored this month for their soft appearance and ability to diffuse light, ideal for creating a calm, lived-in feel.

A Tile & Flooring Boutique

At Brunswick Tile and Flooring, we aim to offer our customers the latest trends and our goal is to have our showroom feel like it’s a retail boutique for our customers.

Tile and flooring selections are consistently evaluated with new products selected quarterly to ensure we have selections that are fresh and modern for you.

New 2026 Collections Are here!

Come See Our New Inventory

We currently have new styles arriving daily. We also feature a wide range of samples from each of our vendors’ 2026 trend lookbooks.

If you’re looking for fresh selections, stop in and look around. We’ll share with you what’s trending or give us a call, and we will pull selections for you in advance!

Coastal Style

It is important to us to stay up to date on Coastal Style.

Back in 2021, we sought out local Interior Designers that were making waves online and asked them to help us pull together a trends spotlight. This publication has evolved over the years, but is still published annually.

The flooring and tile products we offer are handpicked with consideration for the preferences of our area’s residents.

If you are in the process of planning a project, be sure to check out our Coastal Trends.

What Affects Tile and Flooring Pricing?

We believe in transparency. We’ll walk you through the real factors that impact price, so there are no surprises.

Tile and Flooring Pricing Is Shaped By:

• Material Selection: From standard LVP to exotic hardwood or handmade tile, materials matter.
• Installation Complexity: Herringbone? Heated floors? The pattern and system can affect labor time and cost.
• Moisture Resistance & Durability: Upgraded underlayments and waterproofing are often worth it, but do add to cost.
• Square footage: More space = more material and installation time = higher price.

How the Brunswick Brands Work Together

Brunswick Tile & Flooring is part of a family of home design companies, each specializing in a different part of your space, all working together to make the process simpler.

• Brunswick Tile & Flooring: Tile, LVP, hardwood, installation, surface finishes
• Brunswick Cabinets & Countertops: Cabinetry, countertops, materials, layouts
• Brunswick Kitchen & Bath: Full-room design, coordination, project flow.